7 Reasons Why You Need To Invest Into Video Marketing


Whether you like it or not, video marketing is on the rise. It is becoming one of the most, if not the most crucial aspect to every type of businesses marketing strategy. If you don’t believe me, think about this: YouTube is the second most popular search engine in the world, second only to Google which owns YouTube. Don’t make video marketing an afterthought when it should be at or near the top of your list when planning your content marketing plans.

Here are 7 reasons why brands should invest into video marketing:

1. Your SEO Will Skyrocket

In today’s age the internet is overcrowded by people shoving keywords out there and taking up that valuable real estate known as the first page of Google. It’s easy to overlook the importance of SEO, however, adding a video to your website could increase your chances of landing you on the first page of Google by 53 times.

Just something to think about.

2. Higher Social Engagement

Engagement is everything when it comes to social media. The more people engage, the more chances their followers will see it, and the more likely that follower will turn into a customer. But you have to engage them first. And audiences are 10 times more likely to engage, share, and comment on a video verses a post with an image and text.

The next time you think about sharing a piece of content, even if it’s not your own, think video over an image.

3. More Powerful Audience Attention

You need to capture your audience’s attention in a split second. Not only that, in today’s world you’re not just attempting to grab their attention, you taking their attention away from your competitors. And in today’s content filled world, video is the leading type of content to do this. If video is the medium that will allow you to finally get ahead of your competitor, you should be investing in it.

4. Insane ROI (if done right)

If video is done right, it can be one of the highest ROI in the marketing game. Fifty-two percent of marketing professionals worldwide agree that video is the content type with the best ROI. Think about what a video could do for your sales. Break down the numbers, I can almost guarantee that once you do that, investing in video marketing wont seem as daunting.

5. Meaningful Emotional Connections

Marketing is all about finding what your audience is passionate about, and delivering them content and products that connects with them on a personal, emotional level. Video is the best medium to do this, because it stimulates multiple different senses compared to images or text. People can see facial expressions, hear voices, and connect to the music.

Just because your audience see’s a video doesn’t mean they are going to buy right away. But later on when they hear the music, or feel a certain way that your video made them feel, they are going to associate that feeling and need with your product of service.

6. Increased Conversions

One of the last reasons why you need to invest in video in your content marketing plans is that it simple converts better. A whole lot better. In fact, 84% of customers purchased the product after watching a video about the product. It just works. Need we say more?

7. It’s What Your Audience Want’s

Do I need to say anymore? Consumers want to interact with video, they want to see your product in action before they buy. In fact, a whopping 85% of consumers say they want to see more video content from brands.

So at the end of the day, not only does video marketing work, but it is what your audience wants to see from you.

Does your business need to invest in video?

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